From the whitepaper:

  This paper proposes an open and collaborative system by whicha community, or a single user, can create sets of rules and filters, called Goggles, to define the space which a search engine can pull results from. Instead of a single ranking algorithm, we could have as many as needed, overcoming the biases that a single actor (the search engine) embeds into the results ... Such system would be made possible by the availability of a host search engine, providing the index and infrastructure, which are unlikely to be replicated without major development and infrastructure costs.

Unironically, a multitude of biases in search engine results is just what we need. And the difficulty in building your own index is just why we don't have it. I would love to have my own version of google-without-the-stupid-stuff according to people I specifically identify and respect.

I don't think we yet appreciate the importance of good bubble hygeine on mental health, and this is a bespoke bubble construction kit.