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"I reject your ads and substitute them with my own!"

There’s good ads and bad ads. I don’t reject to ads so much as I reject the tracking and profiling that goes into most ads.

I’m perfectly happy with ads in magazines. I don’t like ads based on my search history that follow me from pc to phone to Alexa to tv to other PCs.

Block ads and display opt-in ads as notifications. It's not a substitution or replacement.

They are, because both are advertisements.

It's not the same thing. You can have one without the other.