> And then each tweet needs to be punchy enough in 240 characters to keep people reading which produces a particularly annoying writing style.
I also find this writing style insufferable (every sentence a punchline), but though it may seem obvious in hindsight, the explanation that otherwise people won't keep reading had escaped me. I thought that was just a "Twitter" thing.
Twitter revolutionized online discourse. However, for whatever progression it brought us, it also brought with it a degeneration of interpersonal communication. Everything is a punchline, one-upping, echo chambers, Twitter mobs, brigadiering, and the half-life of a lot of information deserving of thoughtful processing has been reduced to hours.