Laggards: Laggards are consumers who avoid change and do not adopt new technologies until all traditional alternatives are no longer available. The group is mostly concerned with reliability, low cost, and easy to use.
As I remember the premise, vendors squeeze profit out of the earlier adopters, in particular the early majority and the late majority. By the time the laggards are buying, the vendor has lost interest in the product and all of the profit has already been extracted. Therefore they don't give a shit about you and are likely to discontinue the product or provide terrible support.