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Comment by Cupertino95014 | Hacker News Reader

I remember reading, a long time ago, that some fashion trend-follower said that it was impossible to determine what was cool soon enough to profit from it. By the time you figure it out, it's gone.

But it IS possible to figure out who is cool: you can find the people who regularly jump on trends before anyone else, and see what they buy.

But this! This is almost as good: you can figure who is NOT cool.

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I believe the term is cool hunting. I remember seeing a doco about it a while back

I think what I saw was also a New Yorker article, but it's probably been well-circulated.

I wonder if we can figure out who is consistently wrong, put them on juries, and then whoever they say is guilty gets acquitted and whoever they say is not guilty gets convicted.

Finally, a system of perfect justice.

It's nicely described in book Tipping point from Malcolm Gladwell. Good choice for audiobook to add in playlist

And then you buy tons of what they're buying because it'll be discontinued and in high demand soon.

If this would work for stocks aswell... https://xkcd.com/2270/

That's because stuff isn't cool. Stuff becomes desirable when rich / beautiful people promote it. It's informal brand merch.

I think rich/beautiful is an oversimplification of the types of people who are trendsetters. There may be a lot of overlap between the groups, but it is not a single group.

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