I call BS. A lighting bolt generates at least 1.21 gigawatts, which is good for many purposes...
Let's be generous and give it 1 millisecond. 1 millisecond times 1 gigawatt is 1 million joules, which is the estimate that the article gives.
That is why you have to hit the cable at a very specific time. It's not that hard.
For example the flash you have/had on standard camera (not smartphone who have LEDs, but the standard compact camera that is just a camera) is about 1kW!!
But this 1kW you have it for about 1ms (milisecond!!). It seems to last longer because the light gets “burned” into your eye.