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Lie. If it was read for only a couple seconds, it's effectively a delete.

I would think that can be a wildly inaccurate statistic. Some people may click into the email, scan it within a second or two, and click out.

That would count as a delete?

If they "click out" and move onto another message, they'll probably never read your email again. So for the marketer it's the same as a delete (and likely is an actual delete).

If they click on a link inside the message, that shouldn't get counted as a delete.

Feel free to ping me with more questions - aarlo@mirapost.com. Always looking to chat with others in the email world :)

Bullshit.

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