This post makes everything seem needlessly complicated - you are buying a licence, there is no contradiction here.
How else would digital media / sale of MP3's work without licences? Is the author suggesting that everyone should legally be able to freely transfer/distribute their MP3's to anyone with no legal limit?
I don't see any alternative to licences mentioned anywhere in the post - just lots of handwaving about some sort of wave function collapse (where wave function collapse just means a contract that has different terms for a digital purchase instead of a physical purchase).