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I talked to Peter Vesterbacka (the Mighty Eagle/marketing guy) some 10-15 minutes ago about this. He said that looking back, it's easy to state that they've done all their marketing acts differently from everyone else and that is probably, according to him, the main reason that they are seen something different from similar games.

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I wonder if this is true in regards to marketing. I told my one of my kid sisters that she could get Angry Birds a year ago on my iTunes account, and she got excited. This was before the marketing (I assume).

My thinking is that while the game reached 100 million downloads quite fast - the ramp up to 500 million was a lot faster. You can't keep up the hype if you don't do things differently.

I talked to Peter Vesterbacka a little more and also published another article based on this discussion. I believe it also opens up their thinking regards to expansion quite well.

http://www.arcticstartup.com/2011/11/02/rovios-plan-conquer-...

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