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(Assuming you would want it to be your full-time job if it could get there): how close is it to making enough for it to be your full-time job? If it's profitable, one way to look at it is that you have an unbounded timeline for learning/figuring out the marketing to grow it. You don't necessarily need to raise a VC round for it.

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Indeed, the problem I run into with marketing in general is building a brand is _expensive_. Either you spend a lot of money or a lot of time to build a brand, neither of which I have an excess amount of at the moment. So I'm trying to split the difference by having a marketing firm help me build the brand while I continue building the product.

Ideally I'd have a co-founder or something to take care of this part of the business, fingers crossed that I find someone at startup school speed dating tomorrow!

I don't think you need to build a brand — you say that you're already getting organic search traffic, so you can probably just focus on performance marketing (i.e. figuring out what other things people are already searching for and bidding on those keywords). Building a brand is a roundabout way of doing that (get people to know about your brand, and then hope that they search for your brand to find your product).

I am not a marketer though, so take this comment with a big grain of salt.

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