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>> Companies should stop sending URLs over SMS.

Doesn't make any sense. Companies can stop sending, but that doesn't prevent scammers from sending it. If anything, Apple or Google can run an in-device ML model to understand if a link is scammy/phishy vs genuine. They do it all the time on your browser.

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> Doesn't make any sense. Companies can stop sending, but that doesn't prevent scammers from sending it.

It makes a lot of sense. Just like "we will never ask for this code over the phone", it becomes a rule "we will never send a URL in an SMS", and people learn not to click any of them.

My bank repeats in every message that they will never send me a URL in an email. It's taken a bit but they have conditioned me to be suspicious.

Similarly, when I get a call I now ask them how I can call back. I don't think this is outlandish if companies are consistent with this.

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