It's WallStreetBets-esque. Not sure if it's reached the stage where most of the people on that subreddit are taking ironic advice unironically like we saw with WSB.
Nothing would surprise me in this age of post-irony. Fittingly, there is also apparently a grift component to it because the subreddit’s creator is hawking some service/product he’s selling.
The post-irony age has some amazingly brazen grifts. It's funny to watch from afar, but the last near-decade has shown how close to home these communities and grifts can eventually hit.