In Tamil Nadu, there are racial overtones to this call for violence. It’s targeted specifically at Tamil Brahmins, regarded as “outsider Aryans”. There are other wealthy landed castes, but they are not the target of this rhetoric (and they are the ones in power). So it’s not just “eat the rich”.

Along side this, there’s actual physical violence between other caste groups. The ones targeting Brahmins is interesting because of the language used (example above) and how normative it has become (Tamil mainstream media will not call it out, pop culture acceptance and tropes), their complete lack of political power in the state and the absence of much physical violence. There’s some very fascinating history behind this. In case you are interested in how the current moment came about, two books:

1. The Emergence of Provincial Politics, DA Washbrook - https://www.amazon.com/Emergence-Provincial-Politics-Preside...

2. The politics of south India, CJ Baker - https://www.amazon.com/Politics-South-1920-1937-Cambridge-St...