He did $10 million in sales, but has to pay only $2 million in fines. This is not even a slap-on-the-wrist.
However, the $10m is revenue, not profit, so between the $2m plus the $6m he likely won't come out ahead.
Can you imagine if google, who to date must have done say $2tr in sales (guesstimate), got a $400bn slap-on-the-wrist?