> I fail to see the added benefit of slapping a blockchain/web3/NFT/whatever on top, but maybe I'm just ignorant.
Mainly being able to run this as a service and having assurance that the data you put onto it is correct, like a digital notary. And to provide assurances like no double spend and transaction ordering. A way to verify that something happened and not rely on an intermediary to decide that or to have custody of that data.
So for example Amazon could easily implement this, and do it at scale. Would you trust Amazon? To both keep custody of your data, ensure that it will always be available, that it would not be meddled with? Would an enterprise like Wal-Mart trust that?
That's essentially TCB's problem. Wal-Mart doesn't necessarily trust the TCB, either, even though it is industry non-profit. So TCB uses Hedera as its data layer - it does not own the data.
And how can Wal-Mart trust Hedera, ultimately? The governing council