I thought this might break distance selling rules in the UK but it seems like you can "contract out" for streaming and download products as long as you get the customer to accept a no refund policy prior to purchase.

Source: https://www.gov.uk/online-and-distance-selling-for-businesse...

Imho this is sharp business practice and one of the reasons I still buy physical video games.

If there are any lawyers lurking, can this refund policy be circumvented if purchasing with a Credit Card under Section 75 of the Consumer Credit Act? I'm assuming you'd need to somehow prove it wasn't what you expected (accidental purchase)?