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> It might be advisable for Atlassian to start fresh with a new ticketing system.

That, kind of like Mozilla started fresh with Firefox, would indeed be a killer move (edit: provided they _can_ structurally do so).

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I am not convinced that would amount to anything useful. Their engineering culture does not seem to be up to the challenge, judging from the quality their products have for many years now. They would probably only produce an equally bloated piece of software, that does not work properly on all major browsers and gaslights you about your choice of browser, because they were not able to stick to standards.

They need to go the way of Telegram and build parallel products themselves and let the better one prevail after some time. Basically build your own competitor in-house.

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