It's very easy to say something could be improved, but much harder to propose something to replace it that doesn't have its own shortcomings.
It's a pity because this article actually makes a good point, that we should think about what the actual user/business goal is before making technical decisions, and be careful lest we spend all our time on technology. I've heard this idea described as "innovation tokens". It's disappointing that the article chose to wrap this idea in clickbait, but I guess we wouldn't be talking about it otherwise!
Disclaimer: I have no end of personal biases in favor of kubernetes!