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Almost everybody seems to miss the mark in the "What do you do?" type questions. What do you think it is about these interviews that prevents them from describing it in the way you want them to? Or do you try to make everybody be more specific than their first pitch?

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It's a big problem. We sometimes spend half the interview trying to figure out what the startup is doing. A lot of people are bad at explaining this type of thing. In fact I'd say most are.

The solution is to practice beforehand, preferably on people who will tell you candidly when you haven't yet explained yourself clearly.

The test of how well you've explained a startup idea is how accurately the listener could reproduce it from your description.

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