One of the key indicator of creativity is how they modify their behavior after mass novelty is achieved. It's distinctively a schizoid behavior, where you shun something that becomes widely known or appreciated by "too many ppl".

It's knowing esoteric facts/connections that allow neural pathways to discover unbeaten path, however its often not without risks. Many artists/actors/engineers/any line of work really remain undiscovered and then there is a sudden wide recognition of their work, much to their disliking.

You know what they say about genius artists, they straight up jack somebody else's work and claim it as their own.