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Which category? Adobe is not even close to being the leader in the CMS category. WP, Wix, Squarespace, Joomla!, Shopify… how does Adobe fit here?

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You can look at the Forrester and Gartner of this world, but for a less subjective and more objective metric you can look at the statistics related to the CMS used by high traffic website [0]. I won't even say Wix, Squarespace, Joomla (is this still a thing?) or Shopify are in the same category of AEM, they missed a lot of the qualification criteria to be considered an enterprise level CMS.

[0] https://w3techs.com/technologies/details/cm-adobeexperiencem...

Precisely.

Wix, Squarespace, and Shopify are Tier 3 CMSs at best.

Drupal, (managed) WordPress, Joomla, Cake, Webflow etc. are Tier2.

AEM, Sitecore, BloomReach, Contentful, Contentstack, etc. are Tier 1

The CMS ecosystem is further segmented into products that are headless, decoupled, hybrid, and monolithic. To complicate things, there is a new type of product called DXP (Digital Experience Platform), which mixes in marketing systems into the stack.

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