> Apple has echoed this idea, talking about how it sees a more feature-rich lock screen as a way to help you use your phone less.
Yes, because those are totally the same thing /s
You would have to be brain dead to think that Apple would ever ship a phone with ads like this on the lockscreen by default. Apple is opening up some APIs to allow apps to provide widgets (aka complications) for the lockscreen and more customizability but to just to "But, by opening up this space, these companies are offering apps and advertisers a chance to get even closer to you." is just bad reporting and silly.
I mean sure, the user might be install shitty apps that show ads but that would be 100% up to the user and not something pre-bundled to increase longtail revenue for Apple.