The fact that they also wanted to DIRECTLY replace the CD/DVD by showing a "Buy Movie" button, but actually using the same licensing model, the same infrastructure and the same utterly careless approach on content-management:
For this we don't need a new economic model. The industry WANTED this model, and executed it without the connected responsibilities.
A court should have already found this practice to be illegal years ago, either the careless handling of sold property, or the explicitly misleading sales of VOD with the claim that the customer will actually OWN a copy of the content.
I don't see a technical problem that if the content I purchased at some point is no longer economic for the seller to host on his platform, that he is required to allow me to download it or send me a USB-stick with the content...