NFTs are art-projects, status-symbols, patreons, access keys (conferences/private discords), and an experiment in IP law (as owning a Bored Ape confers merchandising rights.) The space is more interesting than just jpegs.
If I buy an NFT that grants me access to a very exclusive conference, how can I be sure that security will actually let me into this conference? Or how can I be sure at the time of purchase that the conference will actually happen?
NFTs can be interesting if you're interested in novel licensing schemes or safe secondary markets for concert tickets, but it's definitely niche. The "interest in NFTs" beyond that is just everyone's natural inclination to try to make a buck before the music stops.
So is gravel.