But should we really spend mental energy to protect trademarked brands from becoming generic terms ?
Otherwise, it is just a descriptive phrase that really makes more sense than "raises the question", IMO. There really is no official book of phrases where anything outside that usage is wrong -- otherwise the first use of "begging the question" itself would have been wrong. Or, if we insist that there is some notion of official phrases amongst the population, the logical meaning of the phrase would have long been with the descriptive one.
Also, whether you call building blocks lego or legos it is bad for the trademark.
I also don't get why someone gets to sell naming rights to a building and we're suddenly supposed to call it something else like it hasn't been there for 100 years.
So yes, I've visited the Sears Tower. I play with legos. I've played ultimate frisbee, etc... If they want me to change what I'm calling things, they can start paying me.
It's not a case of that, IMO. I certainly say 'a hoover' or 'hoovering' sometimes, when it isn't one and I've never owned one. I do balk at 'legos' though, and it's simply because I'm British.
For whatever reason we just decided differently across the Atlantic how to refer to the items: here, 'lego bricks'; there 'legos'. (In the singular too, 'a lego brick', not 'a lego', it just sounds weird to me.)
It's not the trademark becoming generic thing, because even when it is 'a Lego' we don't call it that. It's a lego brick.
https://twitter.com/lego_group/status/842115345280294912?lan...
'LEGO is always an adjective. So LEGO bricks, LEGO elements, LEGO sets, etc. Never, ever "legos."'
https://books.google.com/books?id=VCwEAAAAMBAJ&pg=PA39&dq=%2...