Most people, eventually, learn the value of cleaning their domicile (there are exceptions, of course).
I think parents live in hope that their kids can learn that value earlier than they themselves have, or at least help share their lessons learned with their kids - this is true of many things in parent/child relationship -> we want/hope better for our kids.
And let's not minimize the "I'm tired, I had to clean your room every night for the past 3 days/weeks/months/years/decades, you need to put some effort too!" aspect of course :->
It works various degrees of well or poorly with various kids, parents, and circumstances - like virtually anything else in parenting.