One of the reasons I don't want to create a company around Redis, but want to stay with VMware forever as an employee developing Redis, is that I don't want development pressures that are not drive by: users, technical arguments. So that I can balance speed of development and stability as I (and the other developers) feel right.
Without direct reference to 10gen I guess this is harder when there is a product-focused company around the product (but I don't know how true this is for 10gen as I don't follow very closely the development and behavior of other NoSQL products).