If we do the opposite, as you say, and assume everything is an honest mistake, that puts pressure on the single customer to prove that the organization with a huge marketing budget is doing something wrong. In this situation, the worst thing that happens is we all get taken advantage of.
Our collective distrust is the only power we have against massive marketing/PR budgets. It doesn't have to be angry, or sour, or cranky, we just collectively need to not take their word until we have a reason to do so.