Commodore seems to have really believed obsolescence wasn't real. WDC launched the 65CE02 in 01988, and Commodore tried to build the Commodore 65 on it in 01991.
A decision I've never understood from that period: IBM introduced the PS/2 Model 30, with an 8-MHz 8086, in 01987. The 8086 was from 01976, but at least it had a 16-bit data bus, and at 8 MHz it was over a MIPS (though only 0.4 Dhrystone MIPS if we believe http://www.netlib.org/performance/html/dhrystone.data.col1.h..., that's still 8 times the Cromemco Z2 with its Z80, and 20 times the C64, though at this point we're well outside the area where Dhrystone is a good measure). They did replace it with the "PS/2 Model 30 286" the next year, but unfortunately not before my school district got suckered into buying some of the crippled beasts.
I agree that the C64 was pretty similar to the Atari 800, but it had much better sound, it had 256 multicolor sprites instead of 8 two-color sprites, and the 800 shipped with 8K and couldn't hold more than 48K. So there was a pretty big difference in what you could do on an Atari and what you could do on a C64.