Anyone who has read the Dhammapada can tell you exactly why the rise of Buddhism is a good thing. America's tendency to wrap everything up in a fancy package and slap a dollar sign on it might be annoying, but meditation is free - Ignore the noise.
Transcendental Meditation (TM) has been doing this for a while now[1]. But it's not a big deal because outrage bait articles didn't make it a big deal. Please argue about gun control or roe, or some other hot button issue. Leave the Buddha's teachings out of it.