Sounds like free market is working. Demand goes up so does the price. Everyone wins. Hopefully the drivers get better price and the consumer can choose if they want a ride or not.
You end up with a surly asshole driver and a surly asshole rider who both think the other is screwing them, when in fact it was the silicon valley douchebags
Surge pricing can incentivize more drivers to come online. I don’t see how you can reduce the customers in a short timeframe.