"What we see in American religion, even if it is practiced in a corporate setting, is often the question, “How can the group help the individual realize themselves?” Whereas in other cultures this question tends to be reversed: “How can the individual help realize the goals of the group?” Interestingly enough, I think that companies have been able to command great self-sacrifice from Americans in a way that no other institution can today. I would argue that companies or workplaces have become the new faith communities that are replacing organized religion."