TikTok’s search solves the SEO spam problem, and the content feels more organic. If you want to find things like how to cook a recipe, or how to build a bike, nowhere is better than TikTok. There’s a lot of good, educational content on this app, and their search does an amazing job surfacing it.
I hope Google can compete with this, but I’m not optimistic.
TikTok and other shortform content always either gloss over important parts or don't actually look like good recipes - just good recipes to see in a bitesized video. Cooking for the non-cook.
I've tried some TikTok things I've seen, but they're always super simple (like a potato dish and a sauce) and not a full-featured recipe you can serve for dinner like a coq au vin
[1] e.g. Laura Vitale on YouTube for a perfect example - I've tried 10s of her recipes and they never fail and I often learn something. The videos are 10-20 min long, and their format makes you feel more confident going into the kitchen because you actually saw someone cook something. She makes instagram reels too, but they are just ads for her show. You can't actually act on them.