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Comment by rajpaul | Hacker News Reader

That is a great video. Before watching it I didn't understand QR codes at all.

As a consumer, I've never used a QR code in my life. If companies reward users for using QR codes with discounts, as the video suggests, I would use it.

Also, now I understand why a business would want to use QR codes. They help the businesses to track the effectiveness of advertising.

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Check out Social Passport (www.socialpassport.net) as it will be totally up your alley. For consumers it creates a QR code which stores all of your social networking information for instant scanning to Like, Tweet, or Checkin somewhere, and then also serves as a digital loyalty card and e-coupon. Merchants incentivize users to get their Social Passports scanned through discounts, contests, and giveaways, and in return send a customized message to a user's entire social network.

Yea, that sounds like a good way to get lots of unfriends. Who comes up with this stuff?

What problem does this solve?

I've never been walking around thinking, "Man, you know what would be cool? If a merchant could incentivize me right now. I wish my digital loyalty card also had an e-coupon so I could checkin somewhere".

Change the pitch to: "Scan this for X free Airmiles" or "Download Social Passport for X free airmiles."

Is it possible to design a QR code that looks like a plane taking off or something?

Who the fuck even knows what a Digital Loyalty card is?

Thanks, rajpaul, for the positive feedback!

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