> moving ad spend to TV, flyers, anything but online because the ROI is so poor
So… deciding to move to channels where ROI is unknowable?
So… deciding to move to channels where ROI is unknowable?
It can also be much better. Everything depends.
In the case of things like trade shows, mailing physical brochures/flyers/offers to address lists, and so on, the knowability is higher than many online alternatives.