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Surely it comes down to trademarks. If you’re using someone else’s trademark you’re in trouble if they sue you.

Or wire fraud. IANAL but this in particular seems to go beyond trademark misuse into yeah-that's-a-crime territory:

> For example, in this case, candidates received the “offer letter” with our old company logo in the letterhead instead of the new logo we introduced recently. The offer letter was also signed by a random "Advisor" named Tom Gahm (who actually doesn't exist) rather than the CEO.

A good read: https://www.readmargins.com/p/doordash-and-pizza-arbitrage

Oh the irony. These startups have been growth hacked!