I find it amazing that governments can spare the time to regulate phone charging ports but completely fail to address this sort of gouging. If I buy hardware that can do one thing, I should not have to pay a license fee to enable that thing.
I think the same principle could be applied here. Heated seats that can't be used are causing increased emissions as the car needs to move them around without actually providing any benefit to the owner, and so should be regulated.
(Half kidding, half serious. If they are really that harmful, maybe a ban wouldn't be the craziest idea)