I would direct you to Vaclav Havel's book "Power of the Powerless" - where dictatorship of the ritual is spelled out and how he amazingly identifies the traits of post-totalitarian societies. I believe heresy is one such trait.
I would also add that my main issue is with this flippant attitude towards the greater issue: that heresy is alive and well and trumps everything from science, truth, evidence and context.
Answer me: who defines x-ism/x-phobia? Remember if such a tool (heresy) exists and it is effective then your enemies get to use it too.