Coffee: Why Keurig in vs Nespresso In?
Why are Nespresso machines everywhere in Europe, vs nowhere in the US, where Keurig coffee makers are thee most popular?
Why didn’t Nespresso take off in the US, and conversely?
Espresso is the default kind of coffee in Europe, and filter coffee is the default kind of coffee in the US, so it is unsurprising that more people in the US prefer the Keurig and more people in Europe prefer the Nespresso.