Heh, they must have smelled the current anti-bank sentiment (switch day, etc.) and decided to brand themselves as non-bank as possible.
"Are we a bank?
No."
I wonder how much the domain cost?
"Are we a bank?
No."
I wonder how much the domain cost?
Though... that didn't bode well for Diaspora; that said, I am more optimistic about Simple.com than I am about Diaspora.