The first time I used it I was amazed to get a call instantly on December 23, one of the busiest shopping day of the year. No fuss. No jumping though hoops no waiting, no one asking for my mother's maiden name.
Now, in an obvious cost cutting measure, the service the service has now been moved to India and there are now wait times, now they want to know my mother's maiden name. Its slowly becoming like all the other customer support centers. But they still have a "call me now" feature.
Declaration: I have never worked for Amazon.