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This is a good example of why "we're not a bank" is more confusing than comforting. IMO Simple should just gloss over that part.

Edit: I would liken it to startups that are built on top of some cloud; I don't need to know that because ultimately I hold the startup responsible for their reliability/security, not their underlying provider.

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I'd go with 'scary.'

I put my money in a bank because there is an assurance that I'll be able to get it out later and that it is safe there.

If you bank with us, you're money resides in an FDIC-insured bank account. You have the account and routing numbers and can transfer funds in or out at any time. We try to make banking anything but "scary" :)

Sweeping the technical details under a rug is what is making this scary. Many people may not care, but it would be very comforting to those that do if you had a document somewhere that explained exactly, in gory detail, where and how BankSimple fits in between the customer and the bank.

Noted.

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