It seems like a fantastic laptop, but for people who are just buying one for themselves (vs 100+ for a corporate fleet) I don't think it's a great value proposition right now.
A base model M1 MacBook Air can be bought refurb from Apple for $850, a much more palatable price than the $1200 for the base M2 model.
On the other hand, if you add 16GB RAM to the high end M2 Air, it's only $300 less than the 14" MacBook Pro, which is a much nicer computer in pretty much every aspect except weight.