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Jeff also owns this domain that redirects to this book:

algorithms.wtf

Oh wow, that's very cool. Did he do this as a SEO hack or just as an easy-to-remember shortcut for his book?

His illinois.edu page is the second hit for me for "algorithms wtf" in DuckDuckGo and the first hit in Google. There is a non-zero probability that I would find his book by searching for that.

Edit: Sorry if this came across as disrespectful. I don't think that a SEO hack in this case is bad. If you put your care and attention into writing and revising a 472-page textbook, you want people to find it. There's nothing wrong with that.

I don't think Jeff cares about SEO. He was out probably looking for a simple domain and I'm sure algorithms.com, algorithms.org etc. were already taken.

If I had to pick between say algorithms.me and algorithms.wtf, I'd definitely go with the second one, especially because students like me will remember it for life.

In the linked page he refers to it as a more memorable link and presents it as an easy way to comply with the terms of this book's CC license.

"Oh you're looking for an algorithms textbook, have you tried..."

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