To me it seems a no brainer for Netflix to buy Spotify in a year or two at the peak of the recession and offer a dual service membership alongside its existing options. As it stands, if Spotify raises its prices again then it makes more sense for me to buy an Apple One subscription and putting up with the worse interface rather than forking out for Spotify. If more and more people start doing the same then it’s done as a service and its price is going to tank. At the same time, with more and more tv/film content being split across different providers, I’m most likely going to start rotating e.g 1 month Disney, 1 month Paramount, 1 month Netflix, with a yearly Prime membership and and Apple One subscription being my only constants. If Netflix had Spotify that would be a reason to ditch apple one and keep a year round Netflix subscription rather than demoting it to rotation.

I’d also look at acquiring Criterion and A24. Netflix then becomes the home of independent cinema, auteur and classic cinema and original storytelling vs the other options which (HBO/Now TV excepting) all seem to rely heavily on existing franchises. I’d also look at upping the amount of stand up specials which it seems to be doing with the Netflix is a joke festival.