His idea of "fixing revenue problems" is having newspapers pay his company a bunch of money so they convert money that probably would already have been spent on local advertising into money paid for web services. No mention of how much cannibalization was involved in the case studies.
Think of it this way, a small print ad costs $100 for one-time placement. Most real newspaper customers are the ones who can afford $10k-$100k per year.
For that same $100 monthly, we can give that customer a website, SEO, and social-media management--basically opening up a newspaper's customer base to a much wider audience.
BTW, we only do a revenue share, so that bunch-of-money is coming directly from new customers.
When a local newspaper becomes a service agency to the same businesses it covers, will it be able to report on them fairly? Do newspapers who use your service disclose that relationship when a story includes a reference to a business that is paying them to run their web site?
It's why advertising departments and newsrooms are separated at a newspaper.
The truth is that running someone's print campaign and running their website is no different...