I drink instant coffee, black, sometimes with ice in the summer. I make a big mug or bottle full and then get started on my day. If I'm out traveling, it's diner or hotel coffee, black. Get a cup, wait for it to cool a bit, and start the day.
I'm not thinking or talking about the coffee. I'm talking about how last night went, what today holds in store for us or what we could do. Where we've been before and where we're going. If it's my day off and I'm alone, I'm thinking about my chores, or old hobbies, or about exploring that new city that I saw in the distance in the videogame I was playing last night. Not about the coffee.
The coffee's just a comforting, familiar presence that's always there.
I've tried some of the pretentious coffee before. It's just not as good. It distracts from life. Cheap standard coffee just gets out of the way and enhances life.