It was also eye opening for my naive world view that awards are simply bought. A red dot award is basically pay sum x and you are guaranteed to "win".
It was also eye opening for my naive world view that awards are simply bought. A red dot award is basically pay sum x and you are guaranteed to "win".
By "realized this" I really mean "I was shown this reality by the people in charge of paying for the service". I guess I should have know better, but my cynicism failed me in this instance!
You are absolutely right, it's all fluffy and intangible. I mean, it's all obviously good, and also every company says this about themselves. Whoever heard of a company advertising "toxic culture", "you'll never get a promotion", and "nobody knows anything about the company's health until it's bankrupt"?
I'm not sure I realized it before hearing about the payments myself though.
There used to be a heart foundation tick on every second item of food in Australia. It was a paid award with a low bar. The award died when they started putting the tick on boxes of McDonald's chicken nuggets. Everyone immediately caught on that it was bullshit after that and the tick was seen as a laughing stock. The tick is no longer a thing at all since no one wanted their products to be seen in the same category as a McNugget.
https://www.abc.net.au/news/health/2015-12-11/heart-tick-ret...