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I suppose it’s all about finding a small enough geographic area where a sufficient number of these emergencies occur for sufficiently rich people.

You are reminding me about the startup that did on demand single avocado deliveries for 700% markup with only SF/Oakland as a delivery area.

I'd love to read more about this, do you remember the startup's name?

Took a while to figure out, I kept getting "millenials ruined by avocado toast" articles while searching.