https://openai.com/blog/dall-e-2-extending-creativity/
I thought this quote was particularly insightful:
> “Conceptualizing one’s ideas is one of the most gatekept processes in the modern world,” Kamp says. “Everyone has ideas — not everyone has access to training or encouragement enough to confidently render them. I feel empowered by the ability to creatively iterate on a feeling or idea, and I deeply believe that all people deserve that sense of empowerment.”
Images of astronauts on horses may have questionable commercial use or artistic merit, but DALL-E excels at concept art. The true value here isn’t using those images directly, it’s using them to brainstorm and test out creative ideas that can later be turned into something real (a product, a movie, art, etc.) by a human.
The process usually involves finding and hiring an artist and working with them as they create lots and lots of designs until you find one you like, and then more sketches until the design is refined. So you either need to have a significant amount of money to hire artists for an extended project, or the artistic ability to do it yourself.
Using DALL-E instead, you get 4 high quality images in 20 seconds. If you don't like what it comes up with, you adjust your prompt, add more detailed instructions, and keep experimenting. And anyone can do this, regardless of artistic ability, and it's free (at least for now).
If NLP tasks make a similar jump in quality as DALLE-2 did when compared to DALLE then they too might disrupt the writer industry.
One has a much smaller customer base than the other and effectively amounts to, as you suggest, a hype club that finetunes open works and monetizes by giving early access to members.
The other is backed by Microsoft and currently scales to 100,000 users.
To answer your question - not everyone spent their time learning to master art and design. The idea that this is stuff is trivial and devoid of value for a beginner is non-sense. It is useful anytime a coder is in need of custom assets matching an English description. Will it offend some artistic sensibilities? Probably, but have you looked around lately? Nobody cares about that anyway, unfortunately.